FISHER-PRICE AND SPATIAL VIEW PARTNER TO BRING VIEW-MASTER® 3D CONTENT INTO THE DIGITAL AGE

EAST AURORA, N.Y., January 10, 2012 – Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., announced a new partnership with Spatial View Inc., a leading innovator in stereo 3D content distribution and auto-stereoscopic display technologies. Fisher-Price will offer a selection of images from the company’s View-Master image archive, regarded as the largest collection of 3D still images in the world.  “The View-Master archive is a virtual treasure-trove of 3D imagery capturing over 100 years of history and culture,” said Peter Snajczuk,