Fjällräven Reveals Unique Collection With Acne Studios As First Ever Collaboration

For the first time ever, Fjällräven is launching a collaborative collection. In homage from one Swedish brand to another, high-profile fashion brand, Acne Studios, has reinterpreted some of Fjällräven's most iconic pieces. The resulting collection is clearly inspired by Fjällräven's timeless functionality, but features the distinctive character of Acne Studios.

“When Acne Studios approached us we were honored, but curious too, because we’ve never done anything like this before. The result is a unique collection that embodies the timeless functionality of Fjällräven and the artistic approach of Acne Studios, while creating something completely new,” says Henrik Andersson, Head of Innovation and Design at Fjällräven.

Acne Studios is a long-time admirer of Fjällräven and considers the functional designs of the brand as hallmarks of Swedish culture. "I grew up with Fjällräven. If you are Swedish, you have a very specific relationship with the brand", says Jonny Johansson, Creative Director of Acne Studios.

Unveiling on 30 August, the collection will be available for purchase from 6 September 2018 in Fjällräven Brand Centres in Amsterdam, Hong Kong, Oslo, New York Soho and Toronto, and on fjallraven.com as well as in all Acne Studios stores worldwide and on acnestudios.com.

High resolution product images:
www.press.fjallraven.com

For more information please contact:
Philipp Kloeters, +49 8139 8023-21
philipp.kloeters@fjallraven.se
www.fjallraven.com

In 1960, Ike Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries. Fjällräven’s product range comprises outdoor clothing and accessories for

men and women as well as backpacks, tents and sleeping bags. Fjällräven prioritises acting responsibly towards people, animals and nature and and encourages and sustains public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year.