De Vere Cameron House partner with Lexus to offer exclusive experience package

20 September 2010 De Vere Cameron House partner with Lexus to offer exclusive experience package De Vere Hotels have teamed up with Lexus to offer a high-end experience package available exclusively to Lexus car owners at its prestigious De Vere Cameron House resort on the beautiful banks of Loch Lomond in Scotland. Positioned as ‘the ultimate luxury break’ Lexus customers can enjoy a two night, three day break at the 5* hotel, including dinner at the Martin Wishart fine dining restaurant, golf on the championship Carrick golf course, a treatment at the Carrick spa, plus a 90 minute champagne cruise aboard a luxury motor yacht. Lexus’ objective was to develop a high-end customer experience package, as part of its experience and benefits programme. Available to owners who are signed up to Lexus Roadside Assistance, this exclusive opportunity allows customers to take advantage of one of the Scotland’s most stylish and breathtaking resorts at preferential rates. Lexus enlisted the help of luxury experience and bespoke event specialist Club 300, together with automotive event specialists AWD Communications, to develop an unusual yet aspirational experience for its customers. James Kenyon, Founder of Club 300, said; “De Vere Cameron House’s unique location and world-wide reputation was the obvious choice when deciding on a suitable destination and package for Lexus. We saw how the synergy between the two brands would complement each other and are thrilled that this exclusive experience is now available, and already proving to be extremely successful.” Stephen Carter OBE, managing director of De Vere Cameron House, said “We’re always actively looking to forge affinity partnerships with aspirational brands such as Lexus. De Vere Cameron House provides the perfect destination for incentive and hospitality packages thanks to its diverse and luxurious environment. From golf days to spa weekends, sailing on the Loch to simply some of the best fine dining in Scotland we’re able to tailor experiences to a broad range of interests and lifestyles.” The Loch Lomond Experience is available exclusively to Lexus Roadside Assistance members. The cost of the experience is £1500 for two people inclusive of VAT. For further information visit www.lexus-experiences.co.uk. Ends For further editorial information please contact Lisa Ellams or Steve Dann at Fleet Street Consulting on 0121 262 3900 or email lisa@fleetstreetconsulting.co.uk / steve@fleetstreetconsulting.co.uk Notes to editors: Club 300 is a London based company offering the ultimate service in providing inspirational and unique luxury experiences to the corporate sector covering corporate entertainment and incentives, event management and prize & reward programs. Visit www.club300.co.uk or call 0844 567 8079 for further information.