Flexion and King Team Up to Expand Game Distribution to Alternative App Stores

LONDON – 11th June, 2024 - Flexion (NASDAQ:FLEXM.ST), the games marketing company, has teamed up with King, a leading interactive entertainment company behind some of the world’s most iconic mobile games, to bring Candy Crush Saga^© to the Huawei App Gallery, Samsung Galaxy Store, Xiaomi GetApps and ONE store.

Flexion’s distribution services will help enable King to reach new players from alternative app stores.

“We are delighted that King chose Flexion, and it’s an honour to take one of the world’s most successful mobile games to the alternative app stores,” says Jens Lauritzson, CEO of Flexion. “Our approach provides King with an easy, robust and low risk path to accessing the alternative app stores, while helping them to add revenue and audiences for their phenomenally successful game.”

This disclosure contains information that Flexion Mobile is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on 11-06-2024 08:00 CET.

For more information

Scott Johnston, Email: scott.johnston@flexionmobile.com

About Flexion

Flexion grows revenue and audiences for games. Our mission is to become the leading games marketing company. We offer unique game distribution and influencer marketing services to top grossing developers around the world.  Flexion boosts game revenue and audiences for games by maximising their performance in new alternative app stores, including the Amazon, Samsung, Huawei, Xiaomi and ONE Stores. In 2022, the company acquired Audiencly GmbH, a leading game influencer marketing agency. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB. http://flexion.games 

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush^© franchise, as well as other mobile game hits such as Farm Heroes Saga^©. Candy Crush has been the top-grossing franchise in U.S. app stores for six years, and King games are played by more than 200 million monthly active users. King, a part of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.