Flexion signs agreement with Fingersoft
LONDON, 24 January 2023 – Flexion (Nasdaq: FLEXM), the games marketing company has signed an agreement with Fingersoft to publish the developer’s worldwide hit mobile casual games Hill Climb Racing and Hill Climb Racing 2 on the alternative app stores. Flexion will distribute the games on the Amazon Appstore, ONE store, Samsung Galaxy Store and Huawei’s AppGallery, in Q2 2023.
Hill Climb Racing and Hill Climb Racing 2 combined have accumulated over two billion installs and over €180M in net revenue across all its mobile platforms. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. There will be little upfront cost or work being required of the Fingersoft team. For Fingersoft, the partnership represents an opportunity to improve its brand and product recognition, and reach new users outside existing distribution channels.
“Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores,” says Jens Lauritzson CEO of Flexion. “We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this. Flexion had a game-changing 2022, in Q3 we reported revenue growth of 138%.We can’t wait to make Fingersoft’s hit games climb even higher.”
Hill Climb Racing and Hill Climb Racing 2 are physics-based driving games that challenge players with unique hill climbing environments with dozens of different vehicles. Both titles are free to play and extremely popular with players. During the first year of its release in 2012, Hill Climb Racing was downloaded over 100 million times. Hill Climb Racing 2 is the all-time top grossing arcade racing game on Google Play.
For more information
Niklas Koresaar CFO, Email: ir@flexionmobile.com. Tel: +44 207 351 5944
About Flexion Mobile Plc:
Flexion Mobile Plc grows revenue and audiences for games. It does this through its distribution and influencer marketing services. Flexion works with a growing number of top grossing developers around the world. Using its expertise, experience and technology Flexion builds revenue and audiences for developers by taking Android games and making them fly on the alternative app stores, including the Amazon, Samsung, Huawei, Xiaomi and ONE Stores. In 2022, the company acquired the leading influencer marketing agency Audiencly GmbH. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB, +46(0)8-528 00 399, info@fnca.se
About Fingersoft:
Fingersoft is a Finnish game studio that focuses on fun-filled content for mobile devices. The company is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2 Billion downloads across platforms and over €180 million in NET revenue. Fingersoft’s games are available for iOS, Android and Amazon. Founded in 2012, Fingersoft is headquartered in Oulu, Finland and employs 110 people. In 2021 the company’s turnover was 24 million euros. For more information, please visit fingersoft.com.