FLOR STORE OPENS ITS DOORS IN DENVER
Innovative home décor brand brings inspiring design to the Mile High
Chicago, IL, October 17, 2012 –FLOR, Inc., designer and curator of modular carpet tiles for the home, announced today the opening of its newest retail location in Denver. Located at 2500 E. 2nd Ave., Suite 110 in the Cherry Creek shopping neighborhood, where some of the most compelling home and fashion stores reside.
Flush with a variety of colors, patterns and textures, FLOR lets you custom design an area rug, runner or wall-to-wall solution regardless of the shape or size of your space; and with limited impact on the environment.
The FLOR store offers consumers a chance to experience the beauty and flexibility of this premium design system up close and in person. FLOR is excited to add Denver to its growing network of retail locations, a place where discerning design enthusiasts and a strong and loyal customer base can be found.
GRAND OPENING
FLOR will celebrate its newest store with a night of inspiration and design, which will take place on Thursday, October 18th from 6-8pm. Guests are invited to RSVP at http://www.flor.com/denver-grand-opening.
The new Denver retail location joins FLOR’s flagship store in SoHo as well as locations in other major markets including Chicago, Los Angeles and San Francisco - moving them closer towards delivering the FLOR brand experience to design admirers all across the country.
THE FLOR EXPERIENCE
Visitors to the Denver store will be able to interact with the full range of inspiring colors, patterns and textures available in FLOR’s innovative system of 50cm (19.7-inch) carpet squares. Customers are invited to experience just how easy it is to redefine any space by mixing and matching FLOR styles to create custom rugs, runners and wall-to-wall designs of any length, size or shape.
FLOR’s Denver store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the FLOR premium design collection can enhance their décor. Customers are encouraged to actively participate in the creation of their FLOR rug by using a specially-designed grid on the floor that allows them get a sense of the size and scale of their rug concept. Pages from the FLOR catalog are brought to life on the walls to help visitors visualize how FLOR can fit any décor.
"We want visitors to our Denver store to immerse themselves in FLOR’s world of design,” says Chip DeGrace, vice president of creative strategy at FLOR. “They will get a chance to interact with the product, view the expansive color palette and create a truly unique and customized design for their home.”
For those desiring more assistance, the store will have a team of experienced FLOR design consultants available – either in-store or in-home through specially-scheduled appointments – to help choose styles, coordinate colors and answer questions on care or assembly. Customers may also take advantage of FLOR’s Professional Installation Services program and have a preferred professional installer visit their home to help assemble their rug, runner or wall-to-wall installation.
FLOR’s ongoing commitment to sustainability is brought to life throughout the store.
Customers can learn about FLOR’s use of renewable and recycled materials and the company’s Return & Recycle Program, through which FLOR takes back old FLOR squares to be recycled into new products. The program is very user-friendly. When you are ready to replace your FLOR, you are welcome to drop off your old FLOR squares at our retail locations. The design of the Denver store is grounded in responsible design, utilizing energy efficient lighting, HVAC and mechanical systems; housing environmentally conscious wood floors; and maximizing the use of natural lighting through floor-to-ceiling windows.
Denver store hours are Monday – Saturday 10:00 a.m. – 6:00 p.m. and Sunday, 11:00 a.m. to 5:00 p.m. For more information visit www.FLOR.com. For design inspiration, please visit our blog at www.flor.com/blog.
Patrick Skertich
FLOR | PR
(o) 312-798-2275
(c) 708-860-8402
pskertich@flor.com
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR designs and curates carpet tiles for the home. Flush with a variety of colors, patterns and textures, FLOR lets you custom design an area rug, runner or wall-to-wall solution; and with limited impact on the environment.
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