FLOR STORE OPENS ITS DOORS IN PALO ALTO
Innovative home décor brand opens second store in Bay Area
Chicago, IL, September 27, 2012 –FLOR, Inc., creator of beautiful, responsible modular floorcovering, announced today the opening of its newest retail location in Palo Alto. 321 University Avenue in the University Avenue District, the FLOR store offers consumers a chance to experience the beauty and flexibility of this premium design system up close and in person. After opening a store in San Francisco’s Lower Pacific Heights district earlier this year, FLOR is excited to add a location in this a neighborhood in the midst of a significant resurgence, where discerning design enthusiasts and a strong and loyal customer base can be found.
“This specific area is in the midst of a significant resurgence,” says Greg Colando, president of FLOR. “The combination of design and innovation that is prominent here attracted FLOR and we are thrilled to imbed ourselves in such a progressive design community.”
With the opening of the 1,500-square-foot store in a LEED Silver building, FLOR marks its 14th national retail store – joining their flagship store in SoHo as well as locations in other major markets including Chicago, Los Angeles and Boston - moving them closer toward delivering the FLOR brand experience to design admirers all across the country.
Visitors to the Palo Alto store will be able to interact with the full range of inspiring colors, patterns and textures available in FLOR’s innovative system of 50cm (19.7-inch) carpet squares. Customers are invited to experience just how easy it is to redefine any space by mixing and matching FLOR styles to create custom rugs, runners and wall-to-wall designs of any length, size or shape.
THE FLOR EXPERIENCE
FLOR’s Palo Alto store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the FLOR premium design collection can enhance their décor. Customers are encouraged to actively participate in the creation of their FLOR rug by using a specially-designed grid on the floor that allows them get a sense of the size and scale of their rug concept. Pages from the FLOR catalog are brought to life on the walls to help visitors visualize how FLOR can fit any décor.
For those desiring more assistance, the store will have a team of experienced FLOR design consultants available – either in-store or in-home through specially-scheduled appointments – to help choose styles, coordinate colors and answer questions on care or assembly. Customers may also take advantage of FLOR’s Professional Installation Services program and have a preferred professional installer visit their home to help assemble their rug, runner or wall-to-wall installation.
"We want visitors to our Palo Alto store to immerse themselves in FLOR’s world of design,” says Chip DeGrace, vice president of creative strategy at FLOR. “They will get a chance to interact with the product, view the expansive color palette and create a truly unique and customized design for their home.”
FLOR’s ongoing commitment to sustainability is brought to life throughout the store.
Information can be found on FLOR’s use of renewable and recycled materials in its products and the company’s Return & Recycle Program, through which FLOR takes back old FLOR squares to be recycled into new products. The design of the Palo Alto store is also in keeping with the responsible design philosophy as it features energy efficient lighting, HVAC and mechanical systems, environmentally conscious wood floors, maximum use of natural lighting through floor-to-ceiling windows and paperless receipts.
The Palo Alto FLOR Store hours are Monday–Wednesday 10:00 a.m –6:00 p.m., Thursday 10:00a.m. – 8:00p.m., Friday and Saturday 10:00a.m. - 6:00 p.m. and Sunday, 11:00 a.m- 6:00 p.m. For more information visit www.FLOR.com. For design inspiration, please visit our blog at www.flor.com/blog.
Patrick Skertich
FLOR | PR
(o) 312-798-2275
(c) 708-860-8402
pskertich@flor.com
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR is an innovative design system of coordinating 50 cm (19.7-inch) carpet squares that allows people to mix and match colors, patterns and textures to create custom rug, runner or wall-to-wall designs. FLOR’s unique modular system offers inspiring floorcovering solutions for any space in a way that is beautiful, adaptable and environmentally responsible.
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