FLOR STORE TO OPEN ITS DOORS IN SCOTTSDALE

Innovative home décor brand brings inspiring design to the Valley of the Sun

Chicago, IL, October 1, 2012 –FLOR, Inc., creator of beautiful, responsible modular floorcovering, announced today the opening of its newest retail location in Scottsdale. To be located at 15323 N. Scottsdale Road in the Scottsdale Quarter, where some of the most compelling home and fashion stores reside, the FLOR store will offer consumers a chance to experience the beauty and flexibility of this premium design system up close and in person.  FLOR is excited to add a store location in the Southwest, where discerning design enthusiasts and a strong and loyal customer base can be found.

“Scottsdale is one of the fastest growing cities in America and we are fortunate to have established a design-savvy customer base here,” says Greg Colando, president of FLOR.  “We are thrilled to be a part of the exuberant growth in this area and enthusiastic about planting some roots in this great city.”

GRAND OPENING

FLOR will host a grand opening event at the FLOR Store on Thursday, October 4, from 6:00-8:00pm. To RSVP for this event, visit http://www.flor.com/scottsdale-grand-opening.

With the opening of the 1,700-square-foot Scottsdale store in the Kierland Mall, FLOR will mark its 15th national retail store – joining their flagship store in SoHo as well as locations in other major markets including Chicago, Los Angeles and San Francisco - moving them closer toward delivering the FLOR brand experience to design admirers all across the country. 

Visitors to the Scottsdale store will be able to interact with the full range of inspiring colors, patterns and textures available in FLOR’s innovative system of 50cm (19.7-inch) carpet squares.  Customers are invited to experience just how easy it is to redefine any space by mixing and matching FLOR styles to create custom rugs, runners and wall-to-wall designs of any length, size or shape.

THE FLOR EXPERIENCE

FLOR’s Scottsdale store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the FLOR premium design collection can enhance their décor.  Customers are encouraged to actively participate in the creation of their FLOR rug by using a specially-designed grid on the floor that allows them get a sense of the size and scale of their rug concept.  Pages from

the FLOR catalog are brought to life on the walls to help visitors visualize how FLOR can fit any décor.

For those desiring more assistance, the store will have a team of experienced FLOR design consultants available – either in-store or in-home through specially-scheduled appointments – to help choose styles, coordinate colors and answer questions on care or assembly.  Customers may also take advantage of FLOR’s Professional Installation Services program and have a preferred professional installer visit their home to help assemble their rug, runner or wall-to-wall installation.

"We want visitors to our Scottsdale store to immerse themselves in FLOR’s world of design,” says Chip DeGrace, vice president of creative strategy at FLOR.  “They will get a chance to interact with the product, view the expansive color palette and create a truly unique and customized design for their home.”

FLOR’s ongoing commitment to sustainability is brought to life throughout the store.

Customers can learn about FLOR’s use of renewable and recycled materials and the company’s Return & Recycle Program, through which FLOR takes back old FLOR squares to be recycled into new products. The program is very user-friendly. When you are ready to replace your FLOR, you are welcome to drop off your old FLOR squares at our retail locations. The design of the Scottsdale store is grounded in responsible design, utilizing energy efficient lighting, HVAC and mechanical systems; housing environmentally conscious wood floors; and maximizing the use of natural lighting through floor-to-ceiling windows.

Scottsdale store hours are Monday – Saturday 10:00 a.m. – 8:00 p.m. and Sunday, noon - 6:00 p.m.  For more information visit www.FLOR.com. For design inspiration, please visit our blog at www.flor.com/blog.

Patrick Skertich

FLOR | PR

(o) 312-798-2275

(c) 708-860-8402

pskertich@flor.com

Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR designs and curates high-fashion carpet tiles for the home. Flush with a variety of colors, patterns and textures, FLOR lets you custom design an area rug, runner or wall-to-wall solution regardless of the shape or size of your space; and with limited impact on the Earth.

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