5 ways to create engaging content - even if you don’t have a content marketer in your team

We have collected 5 of our best tips on how to create engaging content, even when you don’t have a content marketer on your team. If you want to improve your social media presence, you have come to the right place. 

The best way to gain success in content marketing comes from building and nurturing your customer relationships. Interacting with your customers through social media builds a connection and creates a sense of community. Building that emotional connection between your company and your customers increases the chances of keeping your loyal customers, while at the same time gaining new ones. 

In this article, we will guide you through our best tips on how you can easily create engaging content without a content creator in your team. 

1.     Use internal content 

Your own organization is a great place to start when coming up with new content ideas for your socials. Consider using your old how-to, blog articles, and press releases and turn them into smaller social posts. 

Turn a detailed article into a top 5 list or reuse parts of a how-to article for a tips and tricks post. Track the performance of this reused content to help you better understand your audience so that you can improve future content to meet their needs and interests.

2.     Use existing content from your audience 

User generated content (UGC) is content that has been created by end-users and that can be collected by brands to effectively use in their marketing. UGC is a great way to get your customer’s attention and at the same time gain their trust.

Studies show that 84% of people trust online reviews as much as friends. 

This can help you strengthen your relationship with your customers while also providing more content to post on your social media sites. As a result, it is a win-win situation.

3.     Interact with your customers 

You should try to interact with your followers as much as you can, which will inevitably look different depending on where you work. If your social media page(s) is/are smaller and you only get a few comments here and there, then yes, you should answer all of them. This will make your followers feel included and valued and will encourage them, as well as others, to engage more in the future. 

People like to talk to people. Give your company a brand personality and keep that tone through every message. Creating a human personality for your company helps attract like-minded people that you want to target. By keeping that personality through every social interaction, it feels like it is the same person that replies, and people will see your consistency when they go through your social media.

4.     Pay attention to feedback

Value your customer’s opinions and feedback and make them feel as though your company values their input. To gather feedback on your services and products, you can use polls, surveys, and ask simple questions. Pay attention to your customer’s concerns, issues, and questions. 

5.     Use effective call-to-action

The best way of making sure your audience will engage with your content is to tell them directly what you want them to do. Create a clear call-to-action (CTA). Sign up here, please tell us about your experience, share your pictures here, etc. 

Without a CTA, your readers aren't going to know what they should do next, even if they're interested in your brand. Including a CTA at the end of your content is like giving your customers a slight push into the direction you want them to go. For the best result, you do need to provide motivation to follow your directive. For example, if you want them to contact you, the CTA should include a reason for doing so, whether it's to get more information or to schedule an appointment.

Flowbox can help your company to optimize the collection and distribution of UGC and help your company track all your social media platforms so that you can easily overlook all your social comments and interaction at the same time. See all your posts and campaigns in one place and collaborate across teams and markets. If you want to learn more, get in touch!

More information:
Olivia Carloni, Digital Marketing Specialist, Flowbox
olivia.carloni@getflowbox.com