Flowboxer of the month – April 2021: Pierre Marcolini
From this month on, the Flowboxer of the month nominees are chosen based on a specific theme, and for April, the theme was Easter. We had several candidates that all showed great creativity in their easter campaigns, but the winner of Flowboxer of the month for April 2021 is… Pierre Marcolini!
Pierre Marcolini is an authentic Belgian chocolate brand, founded over 20 years ago. The founder, Pierre Marcolini (who the company is also named after), was merely 14 years old when he started his journey. Today, many awards later, Pierre Marcolini is a world-renowned chocolate brand with more than 30 stores worldwide.
This month, Pierre Marcolini won our hearts with an outstanding integrated email Flow featuring their festive Easter chocolates. Such a simple, yet impactful and seamless of showing off products in an email. In addition to the Flow, Pierre Marcolini added a hashtag and a tagline, encouraging the newsletter recipients to tag them in their posts to be featured on the Pierre Marcolini website. This is a tried and proven method that we recommend to all of our clients; telling your customers what you want them to do (tagging you when they share photos) might seem silly, but it really makes a difference. Communication is key! 🔑
We love it when we see our clients use email integrations – it’s one of our favorite features. It’s incredibly easy, all you need to do is change a few settings in the Flowbox platform and copy and paste an embed code in your email provider. We have a whole other article on email implementation, including a list of dedicated support articles for specific email providers such as Apsis, Copernica, Dartagnan, Klaviyo, Salesforce and more.
Congratulations to the Pierre Marcolini team on this great Flow implementation that led to winning this month’s Flowboxer of the month! 🏆
Lucas Bouffort, Product Marketing and Content Intern, Flowbox