Flowboxer of the month – April 2022: Loberon
It’s finally time to reveal the Flowboxer of the month for April 2022! With spring and blooming nature in mind for April, this month’s Flowboxer of the month theme was color.
And the winner is… Loberon!
Loberon is a German online retailer of aesthetic and premium home furniture and accessories whose design philosophy can be placed somewhere in the style triangle between classic, country and Mediterranean. The company was founded in 2012 and during their early phase, focused only on the German market. Today, they have expanded their business to Austria, Switzerland, France, Netherlands, Belgium, and Italy.
Loberon has been using Flowbox since 2019. They have designed show-stopping Flows using customized CSS to match their website styling and color palette, strengthening their aforementioned branding philosophy. CSS customization is one of the many perks of using the Flowbox platform. They have done an outstanding job in stimulating their community by encouraging customers and followers to get creative in mix-matching their products, taking beautiful photos featuring the products, and uploading them on Instagram with the hashtag #mijnloberon, which translates to “my Loberon”. A lot of the user generated content (UGC) displayed in their Flows feature a similar color palette with pops of color here and there which makes for a great viewing experience.
Each country that Loberon is active in has its own webshop, which in turn has individual Flows – a Homepage Flow, Product Page Flow, and Community Flow (which happen to be the most popular of our services). In total, throughout their sites, Loberon has 19 active Flows.
One of the most creative Flows is their Community Flow, where they use category tags based on their seasonal items. By doing this, Loberon uses UGC as a catalog to showcase their products and inspire the customers while shopping for their products. These implementations have become a strategy to boost call to action buttons and increase the time spent on the website, among other KPIs that they are trying to achieve.
As the spring season has kicked off, Loberon has seized the opportunity by focusing on UGC featuring these beautiful flowers to create a dynamic vibe. We’re loving the playful colors from the flowers across this Flow.
Congratulations again to Loberon on becoming April's Flowboxer of the month! We are so happy to be working with Loberon, and we’re looking forward to seeing how they continue to inspire their customers by using UGC. We love sharing our clients’ creativity with our community, and we hope you all enjoy seeing our products in action in different industries and markets.
Do you want to start leveraging your community’s content too? Click here to book a demo with Flowbox today.
More information:
Aldryan B. Mahendro, Customer Success and Marketing Intern, Flowbox
aldryan.mahendro@getflowbox.com
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