Flowboxer of the month – March 2021: BGA

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Ladies, gentlemen, and non-binary, it’s time for our monthly Flowboxer of the month contest results! This month, we were hyped by the competition held by BGA in their Instagram stories.

BGA is a Swedish family business, founded in 1993, with 10 stores in Sweden and Norway. In their assortment, we can find products that are focused on photo albums, photo frames, and posters. Their core value is the promise of products for all tastes and all styles. That’s why the brand has its own frame workshop where they can produce custom-made frames.

When it comes to user generated content, BGA is really creative and uses methods that push the community to take action. The contest they’ve organized on Instagram, as we can see in the pictures below, is a great way to engage the community.

In order to do this, BGA collected UGC via Flowbox, and after being granted the rights, went through the library tool in order to download their customers’ photos, and upload them on their Instagram story. This is a good way to push users to take pictures and interact with the brand. Moreover, polls that imply community content have good engagement rates.

Congratulations to the BGA team! 🏆

Also, starting next month, the Flowboxer of the month contest will be organized around a theme, which will change every round. Flowboxers, get ready for the next theme: Easter!

More information:
Lucas Bouffort, Product Marketing and Content Intern, Flowbox