Flowboxer of the month – March 2022: Dreams4Kids
It’s finally time to reveal the Flowboxer of the month for March 2022! This month’s theme was newcomers, i.e. clients of ours that have recently gone live with Flowbox.
And the winner is…Dreams4Kids! 🎉
Dreams4Kids is a German online retailer of unique and durable kids’ products (toys, decor, books, kitchenware, personalized items and much more) for both children and parents. Founded in 2014, they’ve been growing ever since and have expanded delivery beyond national borders.
Their Flows went live a few months ago, and we are so impressed with the playful and eye-catching feel of the user generated content (UGC) displayed on both the homepage as well as product pages of their website. Using the feature product tags, they have successfully made their Flows shoppable, allowing visitors to add the featured items in the photos directly to their carts.
This type of Flow is currently by far the most popular usage of Flowbox. Looking at other client cases, it has an extremely high success rate. Not only does it elevate any site visually and increase time spent on site, but thanks to the product tags, conversion rates, among other KPIs, increase as well.
As Easter is coming up, the brand also recently created a coloring template that they are currently including in all of their orders. With the template, they are encouraging their customers to share their children’s creations via the hashtag #Dreams4Kids for a chance to win a 150€ voucher. In other words, a social media contest to generate UGC and brand awareness – a brilliant marketing method that we often recommend our Flowboxers to implement!
We are so happy to be working with Dreams4Kids and we’re looking forward to seeing how they continue to work with UGC in the future. We love sharing our clients’ creativity with our community, and we hope you all enjoy seeing our products in action in different industries and markets as well. Congratulations again to Dreams4Kids on becoming March's Flowboxer of the month!
Do you want to start leveraging your community’s content too? Click here to book a demo with Flowbox today.
Bianca Rior, Digital Marketing Specialist, Flowbox