UGC hero of the month – September 2020: Glacial
September’s UGC hero of the month is Glacial!
Glacial is a Swedish brand that produces sustainable steel bottles to help fight the world’s overconsumption of plastic. They have been working with Flowbox for the past six months, and their flows are just stunning.
On their inspiration page, Glacial has created icons for their filter buttons with the colors and patterns that represent the different styles that they offer on their bottles. Using colorful icons in addition to writing out the names is a very creative way to use filtering. It’s a known fact that images and colors are more appealing than just text, and this usage makes navigating Glacial’s flows easy and fun for their customers.
Here you can see what it looks like when you click on one of the buttons to filter the flow by the style of bottles. Needless to say, it's very easy to use, and it looks great.
We love both the idea and execution of this, and hope to see more creative UGC use like this from Glacial! Congratulations on becoming our UGC hero of the month for September.
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For more information, contact:
Bianca Rior, Content Editor, Flowbox
bianca.rior@getflowbox.com
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