How to prepare your website for Black Friday & Cyber Monday (BFCM)

Ah, Halloween, Thanksgiving, and Black Friday – the holy trinity of fall festivities, each with their own focus: dressing up, eating & giving thanks, and the e-commerce favorite: shopping. Black Friday used to be, first of all an American thing, but also the day to shop in-store, and Cyber Monday was the day to shop online, but that has obviously changed. During the past few years, online shopping has grown more than ever, and now with what COVID-19 has done to 2020, it’s grown even more. But hey, we’re not complaining! At least about the online shopping part. We will be