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We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
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The ABCs of UGC

SMM, SERPs, KISS...We love our acronyms and jargon in marketing!  To make it easier for you, we wanted to share some common terminology when talking about content marketing, user generated content, and social media strategy. Let’s start with A shall we?  A stands for Advertising  Global social advertising spend is expected to hit US $153,698m in 2021. There’s no denying the importance of paid social to stand out amongst the crowd. Redistributing user generated content (UGC) in social advertising campaigns can increase your click-through rate, reduce ad spend as well as

What is the AIDA funnel and how to optimize it for your marketing strategy?

The marketing funnel model was developed by American advertising and sales pioneer Elias St. Elmo Lewis in 1899. Today his idea is often referred to as the AIDA model. The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present. What does the AIDA funnel stand for? · Attention (Awareness) – The customer becomes aware of the

How to adapt your marketing strategy for millennials and Generation Z

For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind. Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says

How COVID-19 made ecommerce skyrocket

2020 was, by all accounts, an unusual year on many fronts. COVID-19 not only affected our physical health, but the lockdown also put the business world at risk. However, when one door closes another usually opens. This was certainly true in terms of ecommerce. With physical shop doors forced shut, a window of opportunity opened for merchants to bring their business online to a much broader audience. European Ecommerce Specialist Pieter Lauryssen  confirms that the digital transformation, which was already set in

Building brand loyalty in an online world

In an interconnected world, physical distance has become irrelevant in terms of market reach. If you want to keep or increase your customer base, companies cannot afford to treat their customers as anonymous users behind a screen. The true power lies in building brand loyalty. “Traditional marketing is not dead," says digital expert and author Clo Willaerts . Traditional forms of media still fulfill a significant function in terms of commerce. But digital marketing can no longer be considered as an afterthought; it should be an integral part of

This is the difference between paid and earned influencer marketing

Influencer marketing (IM) has become a buzzword and today it seems like a necessity in order to stay relevant for your audience. But contrary to common belief, it’s not necessary to spend money to get started with influencer marketing. Paying influencers to promote your products is just one of many ways to leverage on the influencer trend. And to be honest, it’s not just about influencers. The term “influencer” often makes people think of well-known profiles with a huge following, but nowadays, your regular customers can promote your brand just as well. User-generated content (UGC)

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