Scandinavia’s leading outdoor retailer boosts their sales and engagement with UGC in ads

Scandinavia's leading outdoor retailer, the Swedish company Outnorth has been in the e-commerce business for a long time and has maintained its strong position despite tough competition. With products being sold in several European countries, and a growing online presence, investing in consumer created content to strengthen Outnorth as a brand in social channels was a natural next step.  “We’ve always been very data driven and tested different platforms and formats. We saw that UGC performed well on our website and in organic social media channels and thought that it would have a similar