Building brand loyalty in an online world
In an interconnected world, physical distance has become irrelevant in terms of market reach. If you want to keep or increase your customer base, companies cannot afford to treat their customers as anonymous users behind a screen. The true power lies in building brand loyalty.
“Traditional marketing is not dead," says digital expert and author Clo Willaerts . Traditional forms of media still fulfill a significant function in terms of commerce. But digital marketing can no longer be considered as an afterthought; it should be an integral part of
