The success of an omnichannel strategy thanks to UGC

As an expert in tailor-made blinds and curtains, Heytens has provided their customers with window decorations for more than 50 years. The brand started using Flowbox in early 2019, and has been consistently developing its communication objectives ever since. Implementing user-generated content (UGC) in their social media strategy strengthened their community and improved the customer journey. “At Heytens, we’re always looking to inspire with visual content allowing our clients to imagine what our products will look like in their own homes,” says Anaïs André, Digital Marketing Manager at