7 creative ways your brand can use IGTV

In June 2018, IGTV was launched. Influencers and vloggers welcomed it and saw the potential. And while the vertical format can seem a little bit odd, Instagram TV is a great new platform your brand can use to grow. Finding the inspiration to use this format in a creative way can be tricky and for some businesses it can be difficult to motivate the time and investment. Sure, it won’t lead to instant ROI. But if you’re not using it, you’re missing out on a great way to engage with your followers. Because today, social media marketing is all about building relationships. There are a