Fashion and design retailer Indiska let their customers be part of their brand

A Swedish family owned company, which has existed for more than 110 years, now operates 100 stores in Sweden, Norway, Finland and Germany, as well as an e-shop with user generated content connected to their products, at indiska.com. They sell fashion, furnishings and accessories inspired by India. They have a great passion for India and the country’s crafts, colors and materials. The Indian influences are mixed with Scandinavian design, always with an eye for detail. Challenge With lots of shoppers switching to online purchases, it was vital for Indiska to offer customers an inspiring