Leading chain for supplements and workout gear sells more online with UGC
Proteinbolaget, one of the leading stores in Sweden for dietary supplements and training accessories, started using UGC in their marketing. The results? A 10 percent increase in conversion rate on the start page, a 13 percent increase in average order value on the product pages and a 16 percent increase in checkout page visits.
With no physical stores and an entire business built on online retail, getting started with user-generated content (UGC) was a natural next step for Proteinbolaget . The company was founded in 2012 and is today one of the leading online
