Leveraging user generated content to build authenticity

Content makes a differenceWe all know that content makes a difference. On websites, in blog posts, in advertising. We want to create content that inspires, that educates and that converts. Quality content requires an investment. You need time to plan, schedule and publish it. You need to hire a writer. Someone to photograph the products. An agency to design ads. But there is a type of content out there that many are taking for granted. Content that is essentially free to use and that doesn’t require copywriters, professional photography nor agencies. Most importantly, it is proven