Munich Airport's air bridges now with new look
Brand partnership with mobile telecommunications provider O2
Munich Airport and the mobile telecommunications provider O2 have announced an exclusive brand partnership. The 90 jet bridges at Terminals 1 and 2 and the satellite building, through which passengers board and disembark from the aircraft, will feature 02 branding for the next three years.
The air bridge advertising is harmonized with the look and feel of the airport's own brand identity while reflecting the design messaging of O2. The material was developed specifically for the technical and security-related requirements and are adapted to the architecture of the airport. That means, in particular, that the glass bridges in Terminal 2 and the satellite building will remain transparent after placement of the new branding so that passengers will still have a clear view of the taxiways.
Due to the ongoing flight operations, the sheeting will be placed on the air bridges during the nighttime hours over the coming months. In Terminal 2 and the satellite building alone, approximately 3,000 panes of glass and panels will be redesigned with the 'O2 look'.
Dr. Michael Kerkloh, the CEO and President of Munich Airport (FMG), Andrea Gebbeken (right), FMG's Managing Director: Commercial and Security, and Sabine Kloos (left), Director Brand & Marketing Communications with Telefónica Deutschland, were on hand for the official opening of the first redesigned air bridge. Dr. Kerkloh welcomed the cooperation: "We share an important guiding principle with O2: 'connecting people'. That makes this partnership a perfect fit for our brand." Ms. Kloos added: "We're proud to be the first company to use these unique advertising spaces here in Munich – the primary location of Telefónica Deutschland. This is the ideal stage for positioning our core brand."
Pictures for download please find below.
Best wishes from Munich,
Corinna Born
Corporate Communications
Director International Media Relations
Munich Airport
P.O. Box 23 17 55
85326 München-Flughafen
Telefon 49 89 975 41170
Telefax 49 89 975 41006
Mobile 49 1743391712
corinna.born@munich-airport.de
www.munich-airport.com
@MUCPR
Munich Airport
Chairman of the Supervisory Board: Minister of State Albert Füracker
President and Chief Executive Officer: Dr. Michael Kerkloh
Vice President and Chief Financial Officer (Chief Infrastructure Officer): Thomas Weyer
Chief Commercial Officer: Andrea Gebbeken
Commercial Register: RG München, HR-Nr. B 5448
Registered Office: München
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