Chalet-sized ski helmet highlights innovative campaign at Munich Airport Center Forum
With the ski season just around the corner, the Ischgl Ski Resort in the Austrian Alps placed a 20-foot-high helmet in the covered space between Terminals 1 and 2 at Munich Airport.
The gigantic helmet at Munich Airport turned heads – even among most well-travelled frequent flyers. With the unique installation, the Silvretta Arena Ischgl-Samnaun ski resort reached out to passengers and visitors at Europe's only five-star airport ahead of the coming winter sports season. But the big helmet was not there just to be admired from a distance. In the spacious interior, video presentations and