A new partnership between Fooditive and Frutco brings a sustainable banana sweetener to the market.

Rotterdam, January 21, 2021 – Fooditive® BV and Frutco AG, are pleased to announce a partnership to bring the Fooditive® banana sweetener line to Europe. Fooditive B.V. confirms its commitment to the fight against “food waste” and for more sustainability, and its promise to supply consumers with products of the highest quality. Frutco® is one of the largest processed tropical fruit companies in Europe, the Middle East, Africa and South America. As an exclusive partner, Frutco® will use the Fooditive production methods for bananas, and the Fooditive® banana sweeteners will be industrially manufactured and distributed.

Investing in a sustainable use of resources in the food industry, using affordable technologies, supports our customers in minimizing their CO2 footprint. In order to further strengthen their commitment in the fight against "food waste" and for sustainability in the food industry.   Fooditive® and Frutco® AG, is constructing a multi waste- and residues-based biodiesel plant that can handle all banana side streams and tropical fruits as the aim of group of companies has a plant for continuous fermentation. It will process the side streams - including those from banana processing, but also from other tropical fruits - into fruit extracts and sweeteners.

Sustainable future

With the commitment and promise of Frutco® AG to deliver on sustainability and providing the world, with plant-based sustainable sweetener, that can improve our health and remove carbon emissions from the supply chain.

“Years ago, we made it our mission to be 100% sustainable by 2030, making the world a better place bit by bit and doing our part. With Fooditive by our side, we are now expanding our product range and creating a new sweet world, but one that is resource efficient and healthier. We are confident that this project will allow us to achieve another milestone in continuing to conserve resources, protect the environment and strengthen the health of many people.” Ms. Claudia Lauener Hofer COO, Frutco® AG

The plant will use very latest technology of Fooditive® B.V. that enables the processing of all types of fruits and vegetables side stream, including by-products from food processing, and waste from the food industry, and non-food crops grown on marginal land. Banana sweetener will be product that provide functionalities, taste and fiber intake that will provide products better sugar substitutes.                     

“ This project will be the leading future for better world, a world in which we use all types of plant-based side streams that can make and improve people life providing food ingredients that are healthy and sustainable  , our project with Frutco AG is the promise for delivering the product with the highest standers and only the best business partners” says Moayad Abushokhedim – CEO, Fooditive® B.V.

By combining the passion from Fooditive® and Frutco® AG expertise’s and culture of innovation with the capabilities of critical partners from food industry, we have introduced products that strengthen the future of food and use the world innovation to make big impact.

The project and production capacity will be the ground breaking on the industry that uses first continues fermentation to produce sweeteners and functional ingredients  . Project will commence in January 2021, with the plant due to open in mid 2022. The new facility will create around new direct jobs and ability to provide healthier options for food industry that has challenges.