FoodVoice app to make its industry debut at Western Foodservice & Hospitality Expo, kicking off Sunday
Anaheim show attendees can ‘show off their app’ for a chance to win an iPad
(SACRAMENTO – Aug. 7, 2012) – The California Restaurant Association’s (CRA) FoodVoice app will make its grand industry debut at the Western Foodservice & Hospitality Expo (WFHE) Aug. 12-14 at the Anaheim Convention Center. Representatives will be at booth No. 1567 throughout the show to inform restaurant operators about the free dynamic smartphone app.
Attendees who have downloaded the app are invited to enter a drawing for a free iPad at the show, as well as restaurant gift cards and other prizes.
“We’re looking forward to connecting with our target audience at the show,” CRA President + CEO Jot Condie said. “FoodVoice has the potential to radically change the way the CRA serves the industry – and we can’t wait to introduce operators to this new technology.”
FoodVoice sends quick, periodic surveys to restaurateurs via their mobile devices, asking them to sound off about the challenges they face each day. The data and insights gathered from California operators through FoodVoice allows the CRA to better represent the industry in advocacy efforts, as well as in developing products and resources to help its members run their businesses better.
To get started, operators should download the app to their phone, create a new user profile and answer a few demographics questions. FoodVoice will send notifications when new surveys are available.
For more information, go online at calrest.org/foodvoice or stop by booth No. 1567 at WFHE.
About FoodVoice: FoodVoice is a dynamic smartphone app that asks restaurateurs to sound off about the challenges they face each day. The data gathered from California operators allows the California Restaurant Association to suitably represent the voice of the industry in its advocacy efforts.To participate, restaurant operators should download the app, create a new user profile and answer a few demographics questions. FoodVoice sends periodic notifications when new surveys are available. For more information, go online at calrest.org/foodvoice.
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Contact: Leslie Huffman at 916.708.2343 or lhuffman@calrest.org
About the California Restaurant Association: The California Restaurant Association, with more than 22,000 member restaurants, is the definitive voice of the California restaurant and hospitality industry and has served to protect and promote its success since 1906. The restaurant industry is one of the largest private employers in California, representing more than 1.4 million jobs. Restaurants produce more than $58 billion in sales annually and generate more than $4.5 billion in sales tax for the state. For more information, go online at calrest.org or call 800.765.4842.