NetTrade, Swedbank's Internet share-trading service , celebrates fifth anniversary today

NetTrade, Swedbank's Internet share-trading service , celebrates fifth anniversary today Five years ago today, Swedbank's NetTrade began operations, thus enabling private individuals for the first time to buy and sell shares on the Internet via a Net broker in Sweden. The date was 3 May 1996 and NetTrade today serves some 50,000 customers. Customers' ability to use the Internet for their share transactions made it possible to lower brokerage commissions from the levels prevailing in the marketplace before the NetTrade innovation. The first customers to be attracted to the new service were those with a keen interest in shares. People's Internet skills, though, could be rather limited in those days, which brought plenty of technical questions to NetTrade's Customer Support. Today, though, most NetTrade customers see the Internet as a natural part of Swedbank's services. A number of competitors have appeared, and the market is still in a growth phase. But NetTrade has coped well with the competition and continues to attract new customers. "During these years, we've learned the value of Customer Support and of applying plenty of resources to system capacity and stability. In the future, too, we shall be focusing on accessibility in combination with increased functionality", says Ronny Jacobsson, Shares Manager, Swedbank Markets. Contacts for further information: Ronny Jacobsson, Shares Manager, Swedbank Markets, phone: +46 8 5859 2049 Christina Sjöberg, Marketing and Information Manager, Swedbank Markets phones: +46 8 5859 3710 or +46 70 588 1007 ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/05/03/20010503BIT00370/bit0001.doc http://www.bit.se/bitonline/2001/05/03/20010503BIT00370/bit0001.pdf