Fractal Analytics demonstrates the power of art and science for personalized Customer DNA marketing at Shopper Insights in Action

San Mateo, California, August 06, 2012 Fractal Analytics, a leading provider of predictive analytics, shared best practices in applying Big Data to define more precise target marketing at IIRUSA’s 12th Annual Shopper Insights in Action event. The event was held in Chicago and was attended by nearly 600 consumer insights marketers, predominantly from consumer packaged goods and retail segments.  Hari Hariharan, Vice President of Analytical Solutions and Business Development at Fractal Analytics presented a session entitled: “Intelligent Customer Targeting to drive Engagement and ROI.”