Fractal Analytics announces Customer DNA solution for personalized marketing
San Mateo, California, August 1, 2012 Fractal Analytics, a leading provider of Big Data predictive analytics, announced today a breakthrough analytics solution that redefines the way marketers engage with consumers. Customer DNA is an advanced machine-learning solution that drives extreme personalization and relevance to increase affinity and loyalty based on a deeper understanding of each customer’s preferences. The solution has been implemented by a national retail group to enhance target marketing, store promotions, assortment and pricing. Customer DNA infers consumer personality