Fractal announces four new products, including two new product categories
Fractal Design announces four upcoming product launches at the Computex 2024 computer exhibition in Taiwan. Along with two new computer cases, Mood and Era 2, Fractal also presents the gaming chair Refine and the gaming headset Scape. This marks Fractal's entry into two new product categories: furniture and audio products. Designed from the ground up at the headquarters in Gothenburg, the same Scandinavian design principles and thorough focus on quality are applied towards this new category entries. Through this, Fractal consolidates its position as a leading manufacturer of products for gamers and opens the possibility of reaching customers outside the enthusiast segment.
“The launch of entirely new product categories is a milestone in our continued growth journey, where we now have the opportunity to apply what has made us market leaders in the case and component category, to a larger part of the gamer's ecosystem. This exciting chapter for Fractal enables a significant step towards creating the ultimate Scandinavian gaming experience for gamers worldwide,” says Jonas Holst, CEO of Fractal Design.
About Fractal Refine
By combining Fractal's Scandinavian design principles with user focus and office chair ergonomics, we have created a gaming chair that once again challenges the traditional view of what gaming hardware can look like. Available in several different variants, such as mesh, textile, or Alcantara, Fractal Refine offers top-class comfort and user experience.
About Fractal Scape
With an equal focus on performance and design, Fractal Scape delivers a comfortable and wireless gaming experience with high-quality materials for many hours of gaming. With the included charging station, you never have to worry about battery life and are always ready for the next gaming session.
About Fractal Mood
Fractal Mood is a compact case with a small footprint on the desk, and by introducing textile as a material choice on all side panels, Mood is ready to be integrated sophisticatedly into the modern gamer's home. Fractal Mood delivers good gaming performance with its 180 mm fan at the top and also offers support for larger graphics cards.
About Fractal Era 2
Era 2 offers an iconic appearance based on unique material choices such as anodized aluminum and an elegant walnut top panel. This compact case can cool the most demanding computer components and is an innovative example of when exclusive design meets high performance gaming.
All products will be available in 2024 through Fractal's retailers. Learn more about Mood, Era 2, Scape, and Refine at fractal-design.com.
For more information, please contact
Alexander Ernryd, CMO, Fractal
Telephone: +46 31 380 71 00
E-mail: IR@fractal-design.com
About Fractal
Fractal Gaming Group AB is a PC gaming hardware company based in Gothenburg, Sweden. Since its inception in 2007, Fractal has built a distinct reputation among PC gamers and enthusiasts for combining Scandinavian design, user-centric innovation and premium quality. In 2021, Fractal Gaming Group AB was introduced to the Nasdaq First North Premier Growth Market. Today, Fractal offers PC gaming products through retail and distribution partners around the globe from its offices in Sweden, Taiwan, China and the US.