Fractal Design and iBUYPOWER Join Forces to Redefine the Gaming Experience
[Gothenburg, Sweden, 08-01-23] Fractal Design, a leading Scandinavian gaming hardware manufacturer renowned for its premium PC cases and accessories, is thrilled to unveil its latest partnership with iBUYPOWER, a leading USA-based manufacturer specializing in high-performance custom gaming PCs.
This exciting collaboration marks a significant milestone in Fractal's journey as it expands its reach beyond the DIY (do it yourself) audience and enters the realm of pre-built computers, enabling products that reimagine the gaming station for a broader consumer base.
At Fractal Design, every innovation is crafted to transform the gaming space and enhance the experience for enthusiasts.Fractal’s user-centric approach to case design has solidified its position as a leading innovator in the gaming hardware industry.The partnership with iBUYPOWER reinforces this commitment and brings Fractal's vision to even more gaming enthusiasts.
iBUYPOWER, with its extensive experience as one of the largest gaming PC integrators in the world, now offers its customers an option for those seeking a design and performance-driven experience to enhance and transform their gaming station like never before. The partnership opens up possibilities for discerning customers who appreciate a refined and minimalistic look while still desiring a powerful and performance-centric gaming system that complements the modern gamer's home.
Hannes Wallin, CEO Fractal Gaming Group, expresses excitement about the partnership, stating,
"This exciting collaboration between Fractal and iBUYPOWER will undoubtedly elevate the gaming experience for enthusiasts worldwide, combining the innovation and design excellence of Fractal with the system integration expertise of iBUYPOWER. We eagerly anticipate the response from iBUYPOWER's consumers to this new addition of offerings to their portfolio."
iBUYPOWER's initial launch includes three Fractal RDY Gaming PC SKUs that further solidifies their commitment to providing consumers with a range of choices, from high-performance options to the latest and greatest in gaming technology, as well as more price-to-performance options. These systems feature components from AMD, Intel, and NVIDIA, ensuring an impressive and elevated gaming experience.
Fractal Design cases will also be made available through the iBUYPOWER Custom Configurator, allowing customers to tailor their systems to their unique preferences and needs, ensuring a personalized and optimal gaming setup. All of these options are already available for order.
For further information, please contact:
Hannes Wallin, CEO, Fractal Gaming Group
E-post: IR@fractal-design.com
About iBUYPOWER
Since 1999, iBUYPOWER has embodied its core beliefs of Perseverance, Unity, Strength, and Ambition, to deliver on its promise to build the best gaming systems for the most discerning gamers. Even in a time when PCs were not as ubiquitous as they are today, we fueled the passion for gaming by giving our customers the highest quality in custom built computers. Our systems have since become the backbone for professional gamers, game developers, LAN centers, major esports tournaments, collegiate esports, and everyday consumers.
About Fractal Design
Fractal is a leading company in the premium segment of PC gaming products. Founded in 2010, its products are currently sold in more than 50 markets worldwide. Fractal stands as the market leader in premium PC cases in several geographic markets, including the Nordic region, and holds a topthree position globally. For more information, please visit www.fractalgaminggroup.se