Fractal Design partners with Best Buy to expand retail in North America

Today, Fractal Design announced a new retailer partnership with Best Buy, one of the world's largest specialty computer and hardware retailers. Starting today, Best Buy customers will be able to find Fractal’s award-winning PC cases online at BestBuy.com. This new retail expansion ensures gamers and enthusiasts have ready access to the Scandinavian design, user-centric innovation, and premium quality that Fractal infuses into each of its products. 

"We're excited to expand the retail options available to customers throughout the US by making Fractal gaming products purchasable at BestBuy.com." said Keith Washo, Fractal Design Senior Director of Sales.  "We believe that combining our highly acclaimed gaming hardware and equipment with Best Buy's first-rate ecommerce platform will ensure greater access to our best-selling products and a quality shopping experience for Fractal customers and new shoppers alike."

For more information, please contact
Jonas Holst, CEO, Fractal Design
Telephone: +46 31 380 71 00
E-mail: IR@fractal-design.com  

About Fractal Design
Fractal Design is a PC gaming hardware manufacturer based in Gothenburg, Sweden. Since its inception in 2007, Fractal has developed gaming products which fuse Scandinavian design, user-centric innovation and premium quality. Today, Fractal offers gaming hardware to customers around the globe from its offices in Sweden, Taiwan, China and the US.

About Best Buy
Best Buy (founded in 1966) is an American multinational consumer electronics corporation headquartered in Richfield, Minnesota. It also operates in Canada and Mexico. The company was founded by Richard M. Schulze and Gary Smoliak as an audio specialty store. In 1983, it was rebranded with more emphasis placed on consumer electronics. 379 million unique visitors per year and Global revenue of $39 billion speaks volume for the Best Buy’s capability to attract masses.