Fractal expands its direct import business in the US
Fractal Gaming Group, the market leader in the premium gaming computer chassis segment, is expanding its direct import business and expanding its sales channel network to include Amazon in the US in addition to the existing Amazon business in the EU.
The first containers of PC cases will be shipped in January, with an initial focus on the most popular models, and will be available throughout the US later in the first quarter. The initiative is part of Fractal's growth strategy, which includes expanding the availability of its products to U.S. customers and broadening its network of sales channels. As part of the initiative, Fractal will invest in marketing and advertising via Amazon's own platforms to develop the business as much as possible.
Jonas Holst, CEO of Fractal Gaming Group, comments on the initiative:
"Our expansion into one of the most prominent sales channels in the industry marks a new chapter in our global growth journey. We are excited to continue developing our business together with Amazon in the US."
Fractal's strategic plan for profitable growth consists of four parts: continuing to deliver high quality products in current product categories with a high level of service, expanding into new product categories, increasing marketing efforts and geographical expansion.
For more information, please contact:
Jonas Holst, CEO, Fractal Gaming Group
Phone: +46 31 380 71 00
E-mail: IR@fractal-design.com
Karin Ingemarson, CFO, Fractal Gaming Group
Telephone: +46 31 380 71 00
E-mail: IR@fractal-design.com
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About Fractal
Fractal Design is a PC gaming hardware manufacturer based in Gothenburg, Sweden. Since its inception in 2007, Fractal has developed gaming products which fuse Scandinavian design, user-centric innovation and premium quality. Today, Fractal offers gaming hardware to customers around the globe from its offices in Sweden, Taiwan and the US.