Frames Bowling Lounge Gives Out Complimentary Water in Bryant Park as the Heat Index Soars in NYC

As the temperature climbed to 92 degrees, the marketing team at Frames were out in full force on Thursday afternoon, handing out hundreds of bottles of water to local passersby out on their lunch breaks.

May 31, 2013 New York, NY-- The recent heat wave in NYC has everyone grumbling and hoping to avoid bumping into sweaty exposed body parts on the busy streets of midtown.

Frames Bowling Lounge took advantage of the rising heat index to show New Yorkers a little bit of love.

They set up a makeshift water station, and handed out hundreds of cold bottles of water to locals rushing by.  From corporate executives in suits on their way to meetings, to parents walking the city with their kids, employees out to pick up a quick lunch, and even the occasional delivery guy or cabdriver leaning out of his moving vehicle, Frames found a way to rack up some major points with locals in an effort to help people deal with the oppressing heat.

The sponsored water bottles were an unexpected and welcome treat, and the team quickly ran out of the dozens of cases of branded bottles they had hauled over to hand out.  Along with the water, they gave out sunglasses and gift cards featuring 1-Hour Free Bowling at Frames.

Genius marketing separated the hot and thirsty from the cool and calculated.


For two years and counting, Frames Bowling Lounge has brought modern sophistication to the age-old, carefree sport of bowling. Located on the corner of 9th Ave and 40th Street, Frames is more than just a bowling alley. The 35,000 square foot entertainment complex boasts 28 bowling lanes, a private VIP room, two bars featuring an extensive liquor selection, a full-service billiards lounge, a game room housing 25 interactive games, and a plush dance lounge.

Frames Bowling Lounge is located at 550 9th Ave in NYC, and is open seven days a week: Monday-Wednesday 12pm-12am, Thursday-Friday 12pm-3am, Saturday 11am-3am, and Sunday 11am-11pm. To inquire about party packages and reservations, contact an event planner at Frames Bowling Lounge: (212) 268-6909, or email

For media Inquiries:

Frayda Resnick



About Us

Modern and luxurious. Frames is the ultimate in nightlife and bowling entertainment. Located in Midtown Manhattan on the corner of 9th Ave and 40th Street, Frames features a bowling lounge, private party lounges, a full-service premium bistro and bar, interactive media games, and one of the best dance clubs in the city that will keep you going late into the night. The Frames concept is simple: we provide a full-scale entertainment experience, with premium services, all at a great value.