Frederick’s of Hollywood Announces Arrival of Summer 2012 Collection

Lingerie leader offers exciting, new styles for the season 

HOLLYWOOD, CA- (April 5, 2012)- The premiere lingerie innovator and retailer, Frederick’s of Hollywood, is excited to announce the arrival of their Summer 2012 collection. Incorporating the trend of “global destinations” into their designs, the new styles will be available online and in stores beginning in April.

The season’s collection offers more than 200 new irresistible styles and introduces several innovative new designs, including a stunning new chemise that adds a full cup size. The collection boasts curve-defining corsets and luxurious lingerie, as well as the season’s must-have clothing, shoes, and denim styles from their newly expanded ready-to-wear department. Trends featured in this season’s assortment include bold, bright hues, safari inspired details, and sultry snake prints mixed with beaded embellishments and luxurious textures.

The Summer 2012 Collection can be found at Frederick’s of Hollywood retail locations, and at www.fredericks.com.

ABOUT FREDERICK’S OF HOLLYWOOD

Frederick’s of Hollywood (NYSE Amex: FOH) has been recognized as one of the world’s most well known brands, with 118 specialty retail stores nationwide, a world-famous catalog and online shop at www.fredericks.com. By keeping an eye toward modern Hollywood as well as its own legendary history, Frederick’s of Hollywood sells innovative, alluring lingerie and other fashion-forward products that are coveted by its customers and celebrities alike.  Its exclusive product offerings include Seduction by Frederick’s of Hollywood and the Hollywood Exxtreme Cleavage® bra.

###

Contact:

Candice Valencia
Frederick’s of Hollywood
323.957.5887
Candice.valencia@fredericks.com

Tags: