Supplement memorandum: Freedesk AB receives an order from a Finnish distributor
This supplementary memorandum constitutes an addition to the memorandum regarding the offer to subscribe for shares in Freedesk AB, which has been prepared by the Board of Freedesk AB ("Freedesk"). The Company carries out a new share issue with subscription period 16 March to 6 April 2017. The supplement to the memorandum is part of and should be read as part of the memorandum. Freedesk AB (“Freedesk”) has received an order for adjustable Freedesk Desk Risers with an order value of approximately EUR 8,000 from a distributor in Finland, Top-Cousins Oy. Top-Cousins Oy is an well-established distributor of ergonomic products, which covers the entire Finish market. The order is of great strategic importance, as the basis to establish a profitable joint cooperation and accelerate the company’s growth in the Nordic market. Beyond the Freedesk Desk Risers, the order also includes samples of the Freedesk LapTop Stand. A portion of the order has already been delivered; the bulk of the order is scheduled for delivery in late March 2017.
Freedesk – makes a more active workday possible
Freedesk offers smart and flexible products for a more active workday. The company’s portable product Freedesk Desk Riser is a height-adjustable desktop that enables the user to stand up and work where and when they want. In addition to the adjustable Freedesk Desk Riser, the company has also introduced the Freedesk Personal Space and Freedesk LapTop Stand products to the market. Freedesk LapTop Stand provides a more ergonomic working position when working with a laptop or similar computer.
Big potential market
The Nordic region is an attractive market for Freedesk, thanks to the high level of awareness about the benefits of everyday keeping active in one’s everyday life, including standing at work. Potential customers include both schools and the home market, and even though motorized standing desks are becoming more and more common, there is a substantial market for our products for conference rooms and open workspaces in offices, hotels and conference facilities. Overall, there is a large market for solutions that enable standing at work. The business segment is the fastest growing segment of the office furniture market in the United States. A market total which generated sales of USD 13 billion, with a growth of 8 percent in 2015. In Europe, the market for office furniture market sees sales of over EUR 8 billion per year, along with strong growth.
Comments from the CEO, Stefan Westergård
“During the Stockholm Furniture and Light Fair, we received an initial order from the distributor Top-Cousins Oy, and we are very pleased that they have now placed an additional follow-up order for our Freedesk Desk Risers. That we gotten our foot in the door also in the Finnish market and received an order from a well-established distributor of ergonomic products, is of great importance for our continued expansion. The objective is that this order will lead to further orders in the future, and with this, we intend to grow together with Top-Cousins Oy and increase our presence in the Finnish market. We have set our sights on new business opportunities and a profitable cooperative relationship. Our goal is to establish new contacts with dealers, distributors and customers around the world, and this is a further step towards the global expansion we are planning.”
About Top-Cousins Oy
Top-Cousins Oy was established in 1989 and specializes in designing and manufacturing ergonomic computer and work tools, as well as physical protection for computers and peripherals. In addition, the product range includes a collection of office electrification solutions. The company offers a wide range of innovative products it has developed, along with products from other manufacturers that meet their high quality standards. An effective and close cooperation with health care professionals, for example, has contributed to their development of new products to prevent musculoskeletal injuries resulting from working with computers.
For further information about Freedesk, please contact:
Stefan Westergård, CEO
Telephone: +46 (0)40-44 30 15
E-mail: stefan.westergard@thefreedesk.com
This information is information that Freedesk AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on 27 March 2017.
This is an English version of an original Swedish press release communicated by Freedesk AB. In case of interpretation issues or possible differences between the different versions, the Swedish version shall apply.
Freedesk AB (559019-4261) has the ambition to provide the market with flexible, smart and accessible solutions to enable each day to be an active day – along with all the benefits that come along with this. The products are being developed in order to enhance the user’s well-being and productivity. The first product the company has launched – Freedesk Desk Riser – is a smart and versatile patent pending solution that provides the user the opportunity to stand up and work. Freedesk Desk Riser is the first of many products in the company’s Innovation Pipeline. Freedesk’s development nucleus is located in the towns of Lund and Malmö and their environs, and development work is conducted in joint collaboration with experts from all over Sweden.