The Wonderfully Unexpected Adventure Continues
On the Road with the Freixenet Tastings & Tapas Truck
Sonoma, CA (October 17, 2011) -- Freixenet USA announces the continuation of the Freixenet Tastings & Tapas Truck tour beginning October 20th. Following stops on the east coast this past June, the "Black Bottle Bubbly" will be taking its Tastings & Tapas Truck down south to visit New Orleans, Austin and Dallas to share the beauty and versatility of cava, Spain's sparkling wine, and put a tapas twist on the classic American food truck.
Food truck culture is perfectly matched to the everyday accessibility and easy enjoyment that is Freixenet sparkling wine, highlighting the cava's fondness for food and love of nightlife. The Freixenet Tastings & Tapas Truck will make stops in each city to connect with fans, offering the opportunity to learn about Freixenet sparkling wine, nibble on "tapas" and play games to win great prizes, showing just how "wonderfully unexpected" Freixenet can be.
The Freixenet Tastings & Tapas Truck will make stops in the following cities:
- October 20-22: New Orleans, Louisiana
- October 27-29: Austin, Texas
- November 3-5: Dallas/Fort Worth, Texas
The Freixenet Tastings & Tapas Truck will make appearances at popular local events during the day such as the Tulane Homecoming Game and Texas Motor Speedway, and will bring a taste of Spain to the coolest local nightspots in the evening. Up to the minute tour information and details on where the truck will be, as well as "wonderfully unexpected" happenings along the way, can be found at Freixenet's tour website, via Twitter and on Facebook.
Freixenet lovers all over the country can also join in the fun with the "Wonderfully Unexpected Photo Contest." Photos capturing spontaneous, zany moments with Freixenet can be submitted online for a chance to win a weekend getaway package to Sonoma wine country in California, valued at $2,500. Complete rules will be available online.
Each bottle of Freixenet takes a minimum of three years to create from the grape to the glass and is made using the traditional method (the same process used for champagne). Even with this unwavering focus on quality, Freixenet is easy on the wallet, making it the perfect wine for every day. And lest you think sparkling wine is just for celebrating, Freixenet is a "wonderfully unexpected" pairing with spicy foods, barbecue, sushi, fried foods like pommes frites, and even popcorn.
Contact: Megan Duran
megan@janetkafka.com
214.373.1200
About Freixenet:
Freixenet (pronounced "fresh-eh-net"), best known for the "black bottle bubbly" Cordon Negro, is a family-owned company based just outside of Barcelona that traces its roots back to 1861. Under the leadership of the Ferrer family, the Freixenet Group is the global leader of sparkling wines made in the traditional method. Imported by Freixenet USA of Sonoma, California, wines produced by the Freixenet Group are sold in all fifty states.
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