We love Fridja clothes steamers
They're the miniature multicoloured steamers we can't get through the week without. Find out what all the fashion fuss is about.
There are only two things most stylists find absolutely necessary in making a fashion shoot run smoothly. One is having a constant cup of hot coffee in their hand, the second is having a decent steamer that refrains from spurting boiling water all over the hard-working fashion assistant and the one of a kind, creased garment. It is quite amazing how little choice there is in steamers. Which is maybe why Fridja Steamers are slowly taking over the fashion scene.
There are many reasons to love Fridja's. The six different colour choices, all named after fashion icons is a big one, although this does leave you battling between white Anna and black Karl. Once you have this dilemma beaten though it only gets easier. Heating up before you even have a chance to put down your coffee, and taking up minimal space, means that unlike its large industrial predecessors you are not standing around for an hour and falling over it (this happens far too often).
Best of all though is the price. At £99.99 Fridjas come in at a fraction of the cost of the competition (you're looking at upwards of £300 for an industrial steamer), which puts them in the market as a domestic product. For girls with escalating dry cleaning bills, and boys who never mastered the art of the perfectly pressed shirt (and still expect their girlfriend/wife to do it for them), Fridja will be a Godsend.
Another big reason to love Fridja is that, as a company, they genuinely love fashion and what, with their help, it can create. The blog on their website has praise from the fashion blogger Style Bubble, Wonderland Magazine and photos from various press days (spot the Fridja steamers in the background). They have even got prime time television involved, with backstage pictures from X Factor where their steamers were the reason the reality stars had such perfectly pressed clothes.
Ultimately, anything that makes a job easier and comes in pretty colours gets our vote. Now, back to that dilemma … Anna, or Karl ….?
