FRIMA’s first Partner Convention attracts 100+ distributors and consultants

Manufacturer unveils new factory, which doubles production capacity

FRIMA’s first Partner Convention attracted over 100 distributors, planners and consultants to the company’s head office in Wittenheim, France.  No less than 24 of them came from the UK and Ireland, representing 19 different business partners. 

“Of course this was a great opportunity to show our partners our new factory and give them some details about FRIMA’s new product developments,” says Graham Kille, managing director of FRIMA UK.  “However, another key driver was to get us all together to network and exchange ideas.

“We are extremely grateful to all those who accepted our invitation, the more so as they gave up two days of their valuable time for us.  We’ve had great feedback, and I know they felt the convention was well worth the investment.” 

Part of the event was a cook-off between a VarioCooking Center, conventional equipment and other manufacturers’ versions of the FRIMA multifunctional appliance. 

Amongst the delegates was Ross Emery, director, Aggora Technical.  He said, “It has been great to see the investment in the expansion of the factory and the new product development.  Seeing the live comparison cooking event helped highlight the many features and benefits of the FRIMA unit with regards to design and functionality.”

The factory expansion has doubled FRIMA’s production capacity as the company gears up to increasing demand for its multifunctional cooking technology.  “With over 20,000 units sold worldwide, as well as a host of ground-breaking patented features, there’s no doubt that the VarioCooking Center is the market leader,” says Graham.  “The new products and accessories we’ll be launching over the next few months, which were unveiled to our partners at the Convention, will underline our position.” 

Ross says, “After the convention I can really appreciate the thought processes behind what is clearly the market leader in this category.  We leave the event feeling enthusiastic about partnering FRIMA again during 2016.” 

For information call FRIMA UK on 0845 680 3981, email info.uk@frima-online.com or visit www.frima-online.com

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Partner Convention – Feb-16

Press Enquiries:

Toni Turner at The Publicity Works

Tel:  01263 761000        Email:  frima@publicityworks.biz 

For more news about FRIMA visit the press office at www.publicityworks.biz

Graham Kille, FRIMA UK:  0845 680 3981

Benoît Gourgues, FRIMA International:  +41 71 727 90 14

Separation/Inclusion charges: By email only to toni@publicityworks.biz

More information on FRIMA International from www.frima-online.com

VarioCooking Center is a registered trademark of FRIMA International 

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