Crowdfunding campaign on FundedByMe breaks new record in the midst of the Corona crisis*

The company Kale United, with Måns Ullerstam as CEO, has set a new record in crowdfunding. More than SEK 3.8 million (€343,184) was raised from 127 investor members in less than 36 hours in the public crowdfunding on FundedByMe. The campaign launched on Monday, March 30, reaching its maximum goal just over a day later. The average investment was SEK 30,144 (€2722) and the maximum target was financed to 535 percent. Read more about Kale United here:

“There is every reason to praise FundedByMe's platform and it’s dedicated network, as the biggest investor in this round discovered our campaign by chance when investing in another company on FundedByMe. This latest crowdfunding round means that we are now over 500 dedicated shareholders and I want to thank all of them for sharing our vision and goal, to allow everyone to become shareholders in a leading portfolio of investments focusing on plant-based companies. I am extra proud and grateful for the tremendous support this latest funding round received, during these challenging times for individuals and companies, as a result of the global COVID-19 crisis," says Måns Ullerstam CEO Kale United

“It's so amazing to, once again, see how effective crowdfunding and FundedByMe are when you have a clear product, a clear goal, a strong drive, and a dedicated target group. Måns and Kale United are role models for both us and many of our customers, and we are particularly impressed to see how, in the midst of a global financial crisis, they turn the negative into a positive force and further strengthen their company in their mission for a plant-based future,” says Daniel Daboczy, CEO and founder of FundedByMe.

Kale United is a member-owned company that aims to be a strong partner, shareholder and driving force in plant-based companies. Kale United holds shares in Astrid and the Apes, Ocean Hugger Foods, Bärta, Hooray Foods, Mighty Pea, Mycorena, Noquo Foods, Veganz, etc.

FundedByMe is the EU's largest crowdfunding portal and has raised more than SEK 650 million (€65M) for more than 650 companies and over 1000 projects. Recently, the company announced that, due to the Corona crisis, it is relaunching its rewards-based crowdfunding product to support companies undergoing a tough period right now.

*English translation for convenience only

For further information, please contact:
FundedByMe Crowdfunding Sweden AB
Daniel Daboczy, CEO
Mobile: +46 (0) 73 6269985

About FundedByMe
FundedByMe is a tech company, focusing on the financial markets. Today the company offers a digital and global platform for financial support for startups and growth companies around the globe. Customers sign up online where they are able to book their investment interest in different companies. The company consists of, Feminvest and Laika Consulting, as well as 6 joint ventures in Finland, Malaysia, Singapore, Poland, The Netherlands, and Dubai/UAE. Together the group reaches over 269,000 registered investment members globally. For more information visit




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