Funnel and Adrtiba Founders


From left: Per Made (Founder and CCO, Funnel), János Moldvay (Founder Adtriba and new VP Measurement, Funnel), Fredrik Skantze (Founder and CEO, Funnel)

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About Us

Funnel is the leading marketing data hub. Its intuitive, no-code platform enables marketers to connect, store, organize, and share their data, offering a single source of truth for marketing performance. Funnel helps companies realize the strategic value of creating a collaborative and data-driven culture. Our mission is to empower marketers to make truly data-driven decisions, and ultimately create value for their business. Funnel is a SaaS product designed to help marketing teams own their performance. Founded in 2014 in Stockholm, and still founder-led, the Funnel team has grown with our customers – serving more than 2,000 companies from our Stockholm, Boston, Dublin, and London offices. We have always put the customer first, expressed in a no-commission sales model and a customer-centric development approach. We are proud to help companies such as Havas Media, Adidas, Sony, and Home Depot to unlock the true impact of their data.

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