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Funnel Dashboards Launch Provides Seamless New Visualization Potential

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STOCKHOLM, 26 March 2024 – Today, Funnel launched its new visualization feature, Funnel Dashboards, enabling marketers to find deviations and patterns in their data much more efficiently than any existing third-party tools and plug-ins.

“This is a real game-changer,” said Fredrik Skantze, Funnel CEO. “Funnel Dashboards were designed specifically with marketers in mind, offering them unparalleled visualization speed and reliability without the weight of BI or IT features that they never use. This new frictionless data exploration is part of cementing Funnel as the leading marketing intelligence solution.”

The visualization tools will also help marketers quickly and easily showcase their performance to executives and stakeholders in a matter of clicks. Funnel Dashboards are now available to all users around the world. 

Funnel helps marketers to connect all of the performance data from disparate platforms and normalize that data in order to surface insights that can drive business performance. On average today, small- and medium-sized businesses manage marketing activities across approximately eight different platforms, leading to 65 unique data sources. Marketers must balance the need for sturdier tools to handle this data volume against the practical requirements that they own responsibility for that data (as opposed to relying on technical business intelligence and IT teams). 

Funnel fills that unique void with its marketing data hub model, helping to choreograph data from disparate platforms into one harmonious display of insightful performance. The result is a more confident and nimble marketer that can pinpoint past success and anticipate future challenges all from their marketing data.

For more information, please contact:
Carl Ronander, VP Brand & Communication
+46 (0) 768 836 266
carl.ronander@funnel.io
https://funnel.io/

About Funnel
Funnel is the marketing data hub designed to help marketing teams own their performance. With Funnel, marketers can connect data from any marketing platform; store, organize, and visualize it. They can then share data and insights with any team or system – all without writing a single line of code. With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data.

Carl Ronander
VP brand and communication
carl.ronander@funnel.io
Funnel is the leading marketing data hub. Its intuitive, no-code platform enables marketers to connect, store, organize, and share their data, offering a single source of truth for marketing performance. Funnel helps companies realize the strategic value of creating a collaborative and data-driven culture. Our mission is to empower marketers to make truly data-driven decisions, and ultimately create value for their business. Funnel is a SaaS product designed to help marketing teams own their performance. Founded in 2014 in Stockholm, and still founder-led, the Funnel team has grown with our customers – serving more than 2,000 companies from our Stockholm, Boston, Dublin, and London offices. We have always put the customer first, expressed in a no-commission sales model and a customer-centric development approach. We are proud to help companies such as Havas Media, Adidas, Sony, and Home Depot to unlock the true impact of their data.

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