Funnel recruits new CTO, another step in advancing its innovative technology
Stockholm, Sweden, September 4, 2023 — Marketing data hub Funnel strengthens its management team by appointing Jonas Björk as the new Chief Technology Officer (CTO). The recruitment will enable Funnel to develop its innovative technology for continued growth and contribute to the company’s vision of becoming the globally leading marketing data hub.
Jonas Björk joins Funnel with over 15 years of experience in data analytics, business intelligence and data infrastructure. He most recently served as CTO at Acast, where he was responsible for launching the company's marketplace and preparing the tech organization for its subsequent IPO. Prior to that, Jonas acted as the Technical Director of Data Infrastructure at Spotify, where he led large-scale projects in machine learning, data processing and storage.
"I am very excited to join Funnel, where data is at the heart of the offering. I look forward to creating the best possible conditions for our development teams, enabling them to build scalable and easy-to-use technical solutions that facilitate and add value for marketers worldwide," commented Jonas Björk, CTO at Funnel.
"At a time when digitalization, increased privacy protection, and the rapid advancement of AI are fundamentally changing the way marketers work, Funnel's clear ambition is to continue to develop the platform. Through innovative technology and AI-integrated solutions, we will be able to support our users in addressing these challenges. Jonas' extensive experience in building and leading high-performance tech organizations will be invaluable in this journey and will further contribute to Funnel's vision of becoming the globally leading marketing data hub," comments Fredrik Skantze, CEO and co-founder of Funnel.
Funnel's focus on innovative ways of working for marketers is already evident in the product. In September, we introduced Quick Explore, the first AI-powered feature designed to enhance marketers' abilities and enable quicker, more effective decision-making based on data. Later this year, Funnel intends to unveil a new tool for marketers, enabling them to analyze and visualize data to gain insights more rapidly.
Jonas Björk assumed the role of CTO and member of the management team on September 11th.
For more information, please contact:
Carl Ronander, VP Brand & Marketing, Funnel
+46 883 62 66
carl.ronander@funnel.io
https://funnel.io/
About Funnel
Funnel is the marketing data hub that gives marketers business-ready data that makes sense. This means data that is clean, accurate and always up to date. The company’s mission is to help marketers to become more data-driven. Funnel helps more than 2,000 customers grow their business — including digital leaders like Home Depot, Havas Media, Samsung and Adidas.
Funnel makes it easy to report marketing performance. It allows marketers to collect data from all platforms across the customer journey: advertising, analytics and CRM, transform the data with recommended and customizable rules, explore it to find new insights and send it to visualization apps or data warehouses. Real-time insights, whenever and wherever marketers need them. Read more at funnel.io.
