About Us

Fusion-Events is the leading event organiser of automotive ‘live’ brand experiences. On behalf of vehicle manufacturers, retail dealers and fleets, it organises experiential events, product launches, prospect sampling tours, product training and test drives. The creative marketing consultancy has worked for top automotive marques including Audi, Ford, Infiniti, Mazda, Porsche, Renault and Volvo. Its record test drive sales conversion rate stands at 76 per cent, almost 11 times more than the industry average. Based in Bedford, Fusion-Events was established in 1989 to organise the famous corporate hospitality fly-drive track days, Driving Ambition. At its peak, the flight schedule of the Robinson R22 helicopter used was as busy as flights at London Heathrow Airport. For more information, visit: www.fusion-events.com


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