Fusion-Events appointed by Renault UK to organise ‘It’s time to switch. Renault Z.E. Test Drive Tour 2012’
Fusion-Events, the leading organiser of automotive ‘live’ brand experiences has been appointed by Renault UK to organise a total of 16 weekend test drive events, held in city centres and at exclusive venues throughout the country. ‘It’s time to switch. Renault Z.E. Test Drive Tour 2012’, starting in June and ending in October. Z.E. stands for zero emissions and the Renault Z.E. tour will showcase Renault’s current range of zero emission electric vehicles – the Fluence Z.E., Twizy, and Kangoo Van Z.E. in use.
Geoff Mason, managing director, Fusion-Events said: “The tour is specifically designed to generate greater awareness for Renault’s exciting range of electric vehicles and stimulate sales. With a range of different models to choose from, it’s definitely time to consider switching to a full electric vehicle, hence the theme of the tour. Our programme has been designed to educate attendees at our events on the unique selling points of the Renault Z.E. range and clearly demonstrate the advanced thinking behind the range offer, especially Renault’s unique battery leasing strategy making the cost of Z.E. ownership truly competitive with petrol and diesel vehicles.
“Electric vehicles are no longer a technology of the future but a technology for today and the benefits and savings of electric vehicles are significant. We will demonstrate to prospects that driving an electric vehicle is easy, economical and will suit many different lifestyles. While in some ways different to driving a normal internal combustion engine car, driving an electric vehicle is in many ways more rewarding. Prospects will leave the test drive experience educated, motivated and enthusiastic.
“The tour will call at sixteen locations, offering a choice of high footfall city centre activations and exclusive visitor attractions across the UK. Each event lasts for three days, covering a Friday, Saturday and Sunday, held within close proximity to Renault Z.E. dealers, Plugged-In Places charging infrastructure and identified centres for electric vehicle demand.”
At the heart of each city centre event will be a central purpose-built geodesic dome alongside a Twizy agility course. The dome will be the welcome point for all visitors who engage in the city-centre activities including the Twizy agility course demonstrations and on-road test-drives.
Within the dome, touch screen pods will provide information relating to battery range, charging times, pricing and the latest Plugged-In Places infrastructure. An interesting charge time calculator chart will practically outline what can be achieved from different charge times and at what low cost.
The Twizy agility course will clearly demonstrate just how easy and fun it is to manoeuvre this two-seater electric urban compact through tight spaces, twisty chicanes and around hairpin bends.
During the accompanied city test drives, professional instructors will explain vehicle characteristics such as regenerative braking, the availability of full torque from a standing start and the overall efficiency of the chosen model being tested.
As test drives draw to a close the brand engagement team will communicate the real benefits to each individual using a ‘Reward Your Alter Eco’ challenge iPad app. After answering four simple questions the app calculates the savings that could be achieved by guests if they chose to switch to a Renault Z.E. over their current vehicle. All challenge entries are then entered in to a prize draw and guests are able to choose how they would reward their ‘alter eco’ if successful in the draw at the end of the tour. Guests can choose to put some positive energy back into local community initiatives, schools for kids or planting tree projects by donating this to a number of local charities.
The ‘It’s time to switch. Renault Z.E. Test Drive Tour 2012’ cars are:
Renault Fluence Z.E.
The Renault Fluence Z.E. is a first-class family saloon car combining all the benefits of electric technology.
Distinguished by its fluid, dynamic lines, spacious interior, exceptional levels of comfort and cutting-edge technology, the Renault Fluence Z.E. sets new benchmark standards for family saloon cars. Its responsive, non-polluting, very quiet electric motor has a range from a single full charge of up to 115 miles.
Renault Twizy
The Renault Twizy is the first-ever fully electric urban compact two-seater. Incredibly fun to drive, the Twizy combines bold design, bright styling and a breath of fresh air. It can cover up to 60 miles on a single charge.
Renault Kangoo Van Z.E.
The Kangoo Van Z.E. is Renault’s answer to those business customers looking for lower overheads from their light commercial vehicle fleet while reinforcing their green credentials. The first all-electric van has a range of up to 106 miles and costs less than £3 to charge.
The ‘It’s time to switch. Renault Z.E. Test Drive Tour 2012’ dates and locations are:
8 – 10 Jun Newcastle-Upon-Tyne, Centre for Life* (completed)
22 – 24 Jun Belfast, Odyssey Centre (completed)
29 Jun – 1 Jul Liverpool, Pier Head*
6 – 8 Jul London, Covent Garden
13 – 15 Jul Manchester, Lowry Arts & Entertainment*
20 – 22 Jul Leeds, Briggate
17 – 19 Aug Glasgow, George Square
24 – 26 Aug Kent, Bluewater Shopping Centre*
31 Aug – 2 Sep London, Westfield Shopping Centre, Shepherd’s Bush*
7 – 9 Sep Leicester, National Space Museum*
21 – 23 Sep Bournemouth, Bournemouth Square
28 – 30 Sep Norwich, The Forum*
5 – 7 Oct Brighton, Jubilee Square
12 – 14 Oct Nottingham, Old Market Square
19 – 21 Oct Bristol, @ Bristol*
26 – 28 Oct Birmingham, Victoria Square.
* = exclusive venue
Full details on the ‘It’s time to switch. Renault Z.E Tour 2012’ can be found at: www.renault.co.uk/ze-tour
For further press information, please contact Jeremy Snook at JSPR on 01235 227572. Mobile: 07957 867139. E-mail: jeremy.snook@jspr.co.uk
Fusion-Events is the leading event organiser of automotive ‘live’ brand experiences. On behalf of vehicle manufacturers, retail dealers and fleets, it organises experiential events, product launches, prospect sampling tours, product training and test drives.
The creative marketing consultancy has worked for top automotive marques including Audi, Ford, Infiniti, Mazda, Porsche, Renault and Volvo. Its record test drive sales conversion rate stands at 76 per cent, almost 11 times more than the industry average.
Based in Bedford, Fusion-Events was established in 1989 to organise the famous corporate hospitality fly-drive track days, Driving Ambition. At its peak, the flight schedule of the Robinson R22 helicopter used was as busy as flights at London Heathrow Airport.
For more information, visit: www.fusion-events.com
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