Fusion-Events wins Rolls-Royce Marketing Cube contract
Fusion-Events, the leading organiser of automotive ‘live’ brand experiences, is proud to announce that it has been successful in the purchasing tender process for the Rolls-Royce Marketing Cube. The contract will include the management, maintenance, delivery and installation of the Marketing Cube at shows and events across the UK and Europe.
Fusion-Events will also be tasked with creating and presenting digital enhancements for the Marketing Cube. This will include an iPad app to facilitate the handover and training of the Marketing Cube to all event-facing and retail staff.
Fusion-Events intends to present the Rolls-Royce Marketing Cube across the UK throughout 2015, with the aim to expand into the European market and beyond from 2016.
Managing director of Fusion-Events, Gianni Mason, said: “Fusion is thrilled and proud to be working with such a luxury automotive brand as Rolls-Royce.”
Emma Bond, marketing manager, UK & Eastern Europe – Rolls-Royce Motors Cars, commented: “Rolls-Royce Motor Cars are also delighted to be working with such a dedicated and professional automotive experiential agency.”
For further press information, please contact Jeremy Snook at JSPR on 01235 227572. Mobile: 07957 867139. E-mail: jeremy.snook@jspr.co.uk
Fusion-Events is the leading event organiser of automotive ‘live’ brand experiences. On behalf of vehicle manufacturers, retail dealers and fleets, it organises experiential events, product launches, prospect sampling tours, product training and test drives.
The creative marketing consultancy has worked for top automotive marques including Audi, Bentley, Ford, Hyundai, Infiniti, Kia, Mazda, Porsche, Renault, Rolls-Royce and Volvo. Its record test drive sales conversion rate stands at 76 per cent, almost 11 times more than the industry average.
Based in Bedford, Fusion-Events was established in 1989 to organise the famous corporate hospitality fly-drive track days, Driving Ambition. At its peak, the flight schedule of the Robinson R22 helicopter used was as busy as flights at London Heathrow Airport.
For more information, visit: www.fusion-events.com
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