Renault Family Zone at The Big Feastival organised by Fusion-Events
Fusion-Events, the leading organiser of automotive ‘live’ brand experiences, created the Renault ‘Life Designed’ brand activation at The Big Feastival organised by Jamie Oliver and Alex James at the latter’s Cotswold farm near Kingham at the end of August. Activities entertaining the whole family included a 24-foot high climbing wall and a sand pit for building sand castles while a shaded ZOE chill-out seating area allowed mums and dads to relax and take in the display of Renault models against the Churchill Heath Farm backdrop.
Gianni Mason, managing director, Fusion-Events said: “The experiential brand activation was created to reflect Renault’s ‘Life Designed’ design strategy captured in the shape of a flower with each petal representing a different stage of life. For The Big Feastival, three of the six ‘petals’ were displayed – Love, Explore and Wisdom.
“As official car partner of the three-day festival, Renault naturally took the opportunity of showcasing three of its models of greatest appeal to festival goers – the Renault Clio supermini, the Captur crossover and the all-electric ZOE.
“The biggest draw among the family activities was the 24-foot climbing wall with HD cameras mounted at the summit, creating digital content that could be shared instantly to various social channels!”
For further press information, please contact Jeremy Snook at JSPR on 01235 227572. Mobile: 07957 867139. E-mail: jeremy.snook@jspr.co.uk
Fusion-Events is the leading event organiser of automotive ‘live’ brand experiences. On behalf of vehicle manufacturers, retail dealers and fleets, it organises experiential events, product launches, prospect sampling tours, product training and test drives.
The creative marketing consultancy has worked for top automotive marques including Audi, Ford, Infiniti, Mazda, Porsche, Renault and Volvo. Its record test drive sales conversion rate stands at 76 per cent, almost 11 times more than the industry average.
Based in Bedford, Fusion-Events was established in 1989 to organise the famous corporate hospitality fly-drive track days, Driving Ambition. At its peak, the flight schedule of the Robinson R22 helicopter used was as busy as flights at London Heathrow Airport.
For more information, visit: www.fusion-events.com
Tags:
