Frill Holding recruits key personnel for continued rapid expansion

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STOCKHOLM, May 27, 2021 08:00 CET

Nasdaq First North-listed Frill Holding AB (publ) recruits key people within the group, to strengthen the organization during the rapid expansion that the company is implementing. Camilla Lönn will be employed as CFO as of September 1, 2021 and Fredrik Kling has recently been hired as Deputy CEO.

“The company is in an exciting and important phase with rapid growth, and we see that there are good conditions for continued expansion. Here, Camilla Lönn and Fredrik Kling will be important personnel to ensure that we create maximum value. The recruitments will facilitate our continued expansion, which is driven by organic growth and acquisitions.” comments Peter Blom, CEO of Frill Holding AB.

Camilla Lönn is employed as CFO starting September 1, 2021. Camilla has previously worked as CFO at Karo Pharma, CFO at Boomerang, Business Controller at Mobiloperatören 3 and Svenssons in Lammhult.

Fredrik Kling has recently been hired as Deputy CEO of Frill Holding. Fredrik has worked with organizational development, sales and leadership for over 25 years, and previously founded Klinggruppen AB, was a co-founder of Kling Homie AB and worked as sales director for Sweden, Finland and Denmark at Eric Rahmqvist AB.

For further information, please contact:

Peter Blom, CEO Frill Holding AB

Tel: +46 706 555 698

E: mail:

About the Frill Group

Frill is an innovative company that has developed a unique food tech platform for the development of products within functional foods. Through organic growth and acquisition strategy, the company will become a leading company in Functional foods in the Nordics and contribute to better health and quality of life. Current brands within the Frill Group are: iQ Fuel, Homie Life in Balance, Bezzt of Nature, Nathalie’s Direct Trade, Frill, Add Ice Cream, Bacoccoli and Juica.

Frill Holding creates healthy dietary alternatives based on scientific facts and delivers affordable and nutritious diets to consumers. The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name FRILL B. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email

The Frill Group consists of nine companies: Frill Holding AB (publ), Add Nutrition AB, Zendegii Frill Ltd. (UK), Frill Inc. (USA), Bezzt AB, Kling Homie AB, Nathalies Direct Trade AB, Juica Sverige AB and iQ Fuel AB.