Fuud recruits Country Manager in Norway

STOCKHOLM, 18 Aug, 2021 08.00 CEST

Fuud continues its Nordic expansion in Functional Foods and appoints Björn Alvaer as Country Manager in Norway.

Fuud, which in the spring made five acquisitions in the fast-growing food category Functional Foods, continues its expansion in the Nordic region by recruiting Björn Alvaer as Country Manager. Björn has many years of experience in the food industry and has worked in retail for Coca-Cola, Kraft Foods/Mondelez and Findus.

Björn Alvaer, Country Manager Norway comments:

• In a short time, Fuud has built up an exciting company with a strong Swedish market presence and a very attractive product portfolio. I am excited to be part of the journey and establish these brands in the Norwegian market, and at the same time contribute to Fuud's vision - to become the Nordic region's leading company in Functional Foods.

Peter Blom, CEO of Fuud, adds:

• We have now begun the work of establishing ourselves in Norway. Beijing8 is already present in the Norwegian market and during the autumn we will establish several of our other prioritized brands. Even though we are at an early stage, the potential is promising. The recruitment of Björn Alvaer is a key step in strengthening our competence to meet Fuud's continued effort in expanding the business both organically and through acquisitions.

We are strengthening our geographical position by building up our Norwegian presence in the Functional Foods area. Fuud has a rapid growth in the Swedish grocery trade and in convenience. We look forward to launching several of our brands in Norway together with Björn Alvaer.

For further information, please contact:

Peter Blom, CEO Fuud AB

Tel: +46 706 555 698

Email: peter.blom@fuudunited.com

About the Fuud Group

With the vision of being the Nordic market leader in 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.

Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.

With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has 9 brands: iQ Fuel, Homie, Beijing8, Juica, Juicekultur, Bacoccoli, Frill, Nathalie’s, Bezzt of Nature.

The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email info@fnca.se